Course title: Marketing, Design & Communications

Course code: EBSC7310

Course title: Marketing, Design & Communications

Session: Wednesday, 15th March 2023 Re-sit

Learning outcomes:

• LO1. Demonstrate a comprehensive and critical understanding of Marketing, Design and Communications and their underlying principles.
• LO2. Propose, identify and articulate new ideas, concepts and insights related to and compile assumptions with arguments.
• LO3. Communicate and devise original and innovative approaches to Marketing, Design and Communications critically applying new strategies.
• LO4. Demonstrate commitment to the unit, engagement and attendance with the programme, appropriate planning, organization, critical reflection and self-directed project management.

Assignment briefs:

Create a concept board that demonstrates your understanding of cultural semiotics.

a. Choose three images from the mood board and explain what significance they have in relation to design and communications (approx. 150 words in total).

b. Hand-in date: Monday, 24th April 2023, by 4 PM.

Reflective Writing – (Approx. 500 words).

a. Hand-in date: Monday, 24th April 2023, by 4 PM.

Exploring Brand DNA – Select from the list of brands supplied in the full brief – create your own interpretation of their manifesto, brand values and brand archetype. Ensure that you give reasoning and justification for your choice. (Approx. 600 words in total) (Weeks 4/5)

a. Hand-in date: Monday, 24th April 2023, by 4 PM.

A single bibliography that includes all your references that you source for the above activities. Ensure that you use Harvard Referencing – book a tutorial with the Library Liaison Officer if you are unsure.

a. Hand-in date: Monday, 24th April 2023, by 4 PM.

Submission requirements:

A combined PDF including these elements:

• Task 1a and Task 1b (mood board + 150 words)
• Task 2 (approx. 500 words)
• Task 3 (approx. 600 words)
• Task 4 (at least 5 reliable sources)

Hand-in date: Monday, 24th April 2023, by 4 PM.

Turnitin submission required.

Importance of Design:

Valid and considered design and communication focuses on crafting messages you would like to be received and transmitting them both to priority internal and external audiences. Both are crucial to how they meet their end user and ‘how the user meets them’.

How to meet the learning outcomes:

• Develop a critical understanding of marketing, design, and communications through research and examination of concepts.
• Demonstrate original thinking and insights by proposing new ideas, concepts, and approaches.
• Communicate and devise original and innovative approaches to marketing, design, and communications by applying new strategies critically.
• Demonstrate commitment to the unit, engagement, and attendance with the programme, appropriate planning, organization, critical reflection, and self-directed project management.