26 Apr 2023

Savoring Convenience: An Analysis of Frozen Foods, Rolls, and Meat Parathas in Bangladesh

Advertisement Analysis 

(Topic: frozen foods, roll and meat and paratha)

Title: ""


Abstract:

This advertisement analysis delves into the market of frozen foods, rolls, and meat parathas in Bangladesh. Frozen foods have gained popularity as a convenient and time-saving option for busy households. Rolls and meat parathas, traditional street food favorites, have also become popular choices for quick and delicious meals. This analysis examines the advertisement strategies employed by companies in promoting frozen foods, rolls, and meat parathas in Bangladesh, including their use of visuals, slogans, and messaging.

The analysis explores the targeted audience, market trends, and competitive landscape of frozen foods, rolls, and meat parathas in Bangladesh. It delves into the key marketing techniques used to promote these products, such as highlighting their convenience, taste, and quality. Additionally, the analysis assesses how these advertisements portray frozen foods, rolls, and meat parathas as a solution to meet the changing lifestyle and dietary preferences of consumers in Bangladesh.

The cultural context of Bangladesh, including the role of food in its society, is also taken into consideration in this analysis. It discusses how frozen foods, rolls, and meat parathas are positioned as a modern and convenient choice, while also staying true to their cultural roots.

Overall, this analysis sheds light on the advertisement strategies employed by companies in promoting frozen foods, rolls, and meat parathas in Bangladesh, and how these products are perceived in the local market. It provides insights into the changing consumer preferences, market dynamics, and cultural influences on the consumption of frozen foods, rolls, and meat parathas in This advertisement analysis delves into the market of frozen foods, rolls, and meat parathas in Bangladesh. Frozen foods, including rolls and meat parathas, have gained popularity as convenient and time-saving options for busy households in Bangladesh. The analysis examines the advertisement strategies used by companies to promote these products, including their use of visuals, slogans, and messaging.

The targeted audience, market trends, and competitive landscape of frozen foods, rolls, and meat parathas in Bangladesh are explored in this analysis. The advertisements highlight the convenience, taste, and quality of these products as key selling points. Additionally, the analysis assesses how these advertisements portray frozen foods, rolls, and meat parathas as a solution to meet the changing lifestyle and dietary preferences of consumers in Bangladesh, while also staying true to the cultural roots of these foods.

The cultural context of Bangladesh, including the role of food in its society, is considered in this analysis. The advertisements position frozen foods, rolls, and meat parathas as modern and convenient choices that align with the busy lifestyles of consumers in Bangladesh. However, they also incorporate cultural elements to appeal to the local market.

Overall, this analysis provides insights into the advertisement strategies used by companies to promote frozen foods, rolls, and meat parathas in Bangladesh, and how these products are perceived in the local market. It sheds light on changing consumer preferences, market dynamics, and the cultural influences on the consumption of frozen foods, rolls, and meat parathas in Bangladesh.


Contents

The trio of needs theory    2

High Dogmatism    3

Low Dogmatism    5

High need for cognition    6

Low need for Cognition    7

Consumer Ethnocentrism    8

Personality and geography    9

Physical Appearances    10

References    11


The trio of needs theory 


Marketing and publicity are the instrument that generates desire and affects people's behaviour to achieve the marketing aim, even if the first seeks to meet requirements through a sequence of exchanges. In a market economy and consumer culture the consumption of items and services achieves the fulfilment of many wants. Using the famous Abraham Maslow pyramid as a reference, we can see that we may satisfy our physiological need to consume quick food. If we take life insurance safety requirements, a beer brand, or a credit card we will feel a sense of security. Exclusive loans allow us to make friends and to enjoy a group of people. Exclusive credits allow us to share and to enjoy friendships or a certain group of people needs to belong, a whiskey brand increases our self-esteem, needs for esteem, need to self-realisation. This fundamental understanding of the hierarchy of needs of Maslow enables us to grasp the relevance of consuming items and services in meeting the wants of people and hence their happiness. However, there is not an exclusive solution to meet many of the criteria stated. 


The need hierarchy gives a means to evaluate the motives of their consumers, beyond what simple information usually can convey. They may develop emotionally convincing marketing with these practical insights that appeal to the clients' particular requirements in this case the creative advertisement relates with folk music festival. 



There are many ways to survive, feel safe, loved, cherished and self-realized. This is when commercialization and publicity come in. Marketing and publicity come to the front now. Marketing is responsible for developing a product which meets some of people's wants, and advertising persuades you to do so, making you want it to do so much that you replace the old means of fulfilling it with this new product. 

High Dogmatism


It assesses the level of rigidity that individuals exhibit in the face of information that is opposed to their profound beliefs and the unknown. This is a personality trait. People with minimal dogmatism are therefore more likely to choose innovative articles than those who tend to pick established alternatives before choosing for innovative or alternative items. They also tend to prefer new products. For dogmatic individuals, marketers engage celebrities in publicity to make innovation simpler for them. Brands make customers more likely to feel pleasure, joy, or impact. It is a characteristic which constantly varies from inside.





Here we can see the consumer personality characteristic that constantly changes from the inner direction towards others. Internally targeting customers tend to rely on their own ideals or internal standards in evaluating new production businesses; they are attracted to advertisements that emphasise the characteristics of the products and their personal benefits. Instead, those who are aimed at others have less chances of becoming inventive; they enjoy advertising, which expresses an acceptable social environment, etc. That distinguishes between what is permissible and that is improper. 

Low Dogmatism 

Dogmatic consumers who are open-minded are more inclined than established or traditional alternatives to favour new items. In contrast, sheltered customers are more likely than to select for innovation to opt for alternatives to established products. Highly dogmatic customers are more open to advertising from an advertising perspective. Therefore, when the person with authority or ancestry recommends the new product or notion. This is why advertising is particularly useful to extend the customer spectrum from "innovators" to the remaining possible market for "reluctant. 


This advertisement is targeted for Low dogmatism consumer who are open new way of consuming traditional paratha. The primordial convictions that people are alone and powerless in a hostile and dangerous environment are especially significant.


High need for cognition 


A well-prepared advertising message is organized and suited to certain audiences and media, so some aspects are crucial to its composition, but it is mostly concerned with the cognitive processes that define the message and its link to understanding of the individual. 




In this advertisement, the behavioural nature of the mind and of cognitive processes that guide the inquiry via the advertising message, memory, attention, perception and choice, refers to the corresponding aspects that make up the use of cognitive processes.

Low need for Cognition 

The suggestion or curation of information is also an artificial intelligence option. Through thorough analysis of data, the material suited for customers may be discovered and shown. In contrast to content marketing, curation lets you collect material from different sources and provide it to the target audience in an orderly way. The system created by Under Armor and IBM provides an example of its application. They receive suggestions and articles on health, training and sport, according to the user's tastes and lifestyle. 


Here, cognitive marketing is, as we have seen, a technique to develop advertisements and material that directly affect the habit of the customer. This enables the company to contact consumer more successfully, encourage greater engagement relevant and enhance the buying experience. Customers are happier with the procurement and brands that are more profitably fulfilled.

Consumer Ethnocentrism 


Ethnocentricity is a concept created by anthropology in order to characterize an emotional propensity which makes one's culture an exclusive criterion to read and reject or exclude the comportments of other groups, races or cultures by reason of this. In this sense we are discussing the tendency of individuals to use this sort of food compared to others of different origin and applied to the consumption of local, regional and local products.


The psychological notion of consumer ethnocentrism explains how customers purchase items from their homeland represents here.

Local product, regional product and traditional product notions as though they were autonomous. In actuality, however, many food items interlink these ideas. This paper is now published with the aim of resolving two main questions: firstly, by examining specific products, the evaluation of food products that fulfil local, regional and traditional product characteristics; secondly, to examine the possible linkage between the ethno-cantered level of consumers and the assessment and effective purchasing of locally-regional and traditionally-products.


Personality and geography 


Market segmentation is dividing potential customers into groups like Personality and geography, such that the needs of persons belonging to the same group have a comparable feature. The aim of market segmentation is to produce for each type of consumer a distinct 'marketing program' to satisfy their demands (Sun et al., 2021).


This particular advertisement is targeted to a particular recipe of the country which is unique and represent the geography and personality of the people.  To that end, different information on customers and including personalities, their consumption patterns, income levels, education and the media to which they are exposed, their perceptions of the firm and the rivals must be obtained through research.

Physical Appearances

 

The major focus used to be aesthetic considerations and online copy text, however analytical, tech solutions and automation have now been neglected. Looks are only one aspect of contemporary "branding" solutions. The "look" of a company also covers client service, social media, blogging, online copying and coherence across different platforms as well as design. Colour is undoubtedly the component most important for the visual brand elements in the evocation of a certain sense (Conejo, 2021). 




Here in this advertisement of Paratha we see representation of a housewife that will help consumers to relate their situation with the product.

This product advertisement shows all of its element in aesthetic way which will evoke consumers desire to buy this product. 



References


Akbarov, S. (2021). Consumer ethnocentrism and purchasing behavior: moderating effect of demographics. Journal of Islamic Marketing.

Amrullah, A., Mandini, A., Abubakar, I., & Arfah, S. (2021). Analysis of the consumer decision making process in purchasing rice. IOP Conference Series: Earth and Environmental Science681(1), 012109.

Conejo, F. J. (2021). What is brand personality? A historical and prescriptive account. Journal of Brand Strategy9(4), 466–477.

Lavrijsen, J., Preckel, F., Verachtert, P., Vansteenkiste, M., & Verschueren, K. (2021). Are motivational benefits of adequately challenging schoolwork related to students’ need for cognition, cognitive ability, or both? Personality and Individual Differences171, 110558.

Simamora, B. (2021). Toward A General Theory of Consumer Motivation: A Critical Review. Technium Soc. Sci. J.18, 418.

Sun, Y., GonzalezJimenez, H., & Wang, S. (2021). Examining the relationships between eWOM, consumer ethnocentrism and brand equity. Journal of Business Research130, 564–573.

Vaswani, N. (2021). Marketing to Segmented Consumers as per their Behaviours Based on their Social Class.



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