Introducing a new vegan delivery service in Ireland

Introducing a new vegan delivery service in Ireland

1. Introducing a new vegan delivery service in Ireland
2. Going green: The benefits of veganism for the environment and health
3. Catering to the growing demand for plant-based options in Ireland
4. Making ethical choices easy with our vegan delivery service
5. Partnering for a sustainable future: Join us in promoting veganism
6. Safe and efficient vegan delivery: Our commitment to customers and workers
7. Empowering the Irish community with plant-based food options
8. Veganism on the rise in Ireland: Join the movement with our delivery service
9. Healthier and happier: The positive impact of a vegan lifestyle
10. Marketing veganism in a friendly and educative way: Our social media strategy

In this era of information, people care about business practices and where the products they are buying come from. These days companies compete on brands more than in price, as they tend to offer a service that people can somehow relate to their cause. According with an annual report of the best countries for vegan people by the food magazine Chef’s Pencil, Ireland has ranked with 63 score point as the number 10 spot worldwide for veganism in 2020. Also seeing it is twice as popular as it was five years ago and still keeps growing, we decided to dedicate a special delivery service for this specific group of costumers. We believe in the success of the service due to the popularity of the vegan philosophy between the Irish community considering that a recent Well-woman Vegan Study says 49% of the Irish people says they would go vegan for the environment or ethical questions. Also 91% of consumers in general said they are likely to switch to a different brand if they sympathize with their cause. Given that veganism is something that is becoming a trend nowadays, we believe it is a great opportunity to give our customers a full experience of what means to go vegan, but what are the benefits of doing so? There are many reasons why we should at least give veganism a chance. It is estimated that 700 million tons of food which could be consumed by humans goes to livestock every year. All over the world lands go through deforestation in pro of agriculture and tons of clean water are needed to raise livestock. It takes 100 times more water to raise a pound of beef than it does to raise a pound of plant foods and of course, animals deserve a dignified life. With all that said, veganism is not only good for the environment, but also for our bodies. A research confirms that 96% of the people who experiment going vegan, tend to keep vegan for their whole lives. A vegan diet will make you feel more healthier, greatly reducing risks of colorectal cancer, heart diseases, stroke and other health complications. A lot of people have diets that are high in processed food containing added sugar, preservatives, chemicals and other ingredients that can make you feel sluggish on a daily basis. Obviously, vegans can also eat unhealthy food, but they will have to take into consideration every single ingredient that was used to make that food. We have been passing through a very delicate situation due to the COVID-19 and the world and society lifestyle has changed faster than ever since then. After a year of pandemic we are still limited at home and some countries like Ireland are still under a very restrict lockdown. It made some business unfortunately close down but at the other side of the coin others could grew and the delivery service was one of those that took advantage of the situation becoming an essential service. Vegan food needs special treatment as it can’t have any contact with food that is not vegan. Even if you order a vegan option in a regular delivery service, it could has a risk of mix somehow with other kind of food or else get the smell as it is carried in the same bag for all orders the delivery has to carry. Our objective is also delivery a more practical service for this public, filtering restaurant’s menu with just vegan options available on the app. For example, a restaurant as Burger King could make their presence in our service since they only could sell the vegan option they have. Another featuring as a differential for our service would be the option for making vegan grocery in our app as nowadays, we can see considered options of vegan food in the Irish supermarkets/shops and of course including also some groceries we have around the city specializing only in vegan food. To catch people’s attention on our social media profile in an efficient way, we decided that we should bring these topics in a friendly and educative way, so people could empathize with our cause and our goals as a company. We will also look for people to form a partnership offering them our products and privileges when using our services (influencers on Instagram or famous people who are vegan) to help us spreading knowledge on veganism. Interacting with our customers in a real time basis is another approach we will try to stablish, making contests of best vegan recipes, best vegan dishes pictures worth prizes like discount vouchers that can be used in our app. Another form of marketing that might prove usable is putting up creative ads on Instagram and Facebook. It is important to point that we are not trying to compete with the big delivery brands out in the market, but to gather people who have the same beliefs as we do as humans before being a company. Also making part strategy, at first we are supposed to start with a limited group of deliveries as the public is also limited. It is also going to help us to give to them a decent support of security as the violence against the deliveries is becoming serious and more often. We want to show that we also care not only about our public but also our workers who are responsible to make our business happen and delivery an essential work during this pandemic situation we are. The plan of security consists in an effective location monitoring of our deliveries in conjunction with a practical communication channel if they demand to ask for any help if it is needed, making the environment safer for them.

A movement in the world is veganism, and many restaurants chose this vegetable surge. Some people keep this type of eating as a way of life and not just as a way of eating. For health reasons, some accept this out of duty. However, irrespective of the reasons, evidence reveals that vegan diets are popular in the nation.

We must use contents marketing for FastVegan apps to ensure that we can support, educate, and entertain our consumers to become a benchmark in that specialization. We must not only provide wholesome food, but we can also make orders for visitors to our website/apps. In order to keep rising, our apps need a plan. This covers staff, clients and the organization itself. There are our ideas based on tactics checked with our content agency's customers. We need a marketing campaign for vegan applications as part of our vegan product strategy. To give them what they deserve, and to entertain them at any moment, we must know the profile of the vegan buyer. Train our staff to know perfectly the food that we sell so that potential buyers can be guided to retain it. Finally, to improve our FastVegan, use a hybrid business model. Combine the best of physical and digital businesses and display them on our website to the world. A comprehensive approach must be part of an integrated communications campaign. No future client who also eats items of animal origin should be left out. The idea is to present a FastVegan with great choices for both vegans and non-vegans. The value of a mixed restaurant is included, and it is always worthwhile inclusion. Even whether the proposal is vegan only, the ads can prove that the food satisfies both preferences, whether or not it's in the pattern.

Health and esthetics are two legitimate bases for supporting a vegan restaurant app service  marketing campaign. The vegetable intake favors both, which can be the most convincing. The vegetable intake promotes both, which will persuade most carnivores. But it's not necessarily a matter of fitness or kilos heading to a diner. In addition to a delicious and nutritious menu, people want to have a fun experience, which is what marketing can have (Living, n.d.). Establishments devoted to the theme are opened and integrated by others in a manner that adapts them to contemporary times. In any situation, a vegan restaurant app service 's messaging must take note of the messages it sends to prevent loss. Its primary role, by knowledge and the promotion of premise, is to win over the client. As for every restaurant, customers must be tempted and convinced to sell a vegan restaurant app service . The publicity measures were segregated. The implementation of a strategy instead enables a structured mechanism that guarantees positive outcomes. In the short and long term, the superior dreams about realistic steps to accomplish his goals. 

They are key definitions of a marketing campaign as they set the course. They are critical. They must be practical, feasible and adapted to the company's objectives, they must usually be quantified and the assessment favors. While a vegan proposal is nutritious, with many advantages for the consumer, a company's aim is to maximize profitability. The restaurant is not a healthcare entity but a business enterprise. Strategies are the way messaging takes to reach the desired goals. Think about strategies. It's about creating the 'Action Plan' to spread the message

In the 'Action Plan' we will connect the restaurant together. We then decide what steps will be taken to enforce the marketing. Would social networks have a presence? Can the atmosphere be physically disseminated through flyers? This and other questions are the way to closely consider acts that are crucial to progress. The utilization of energy, money or time for people is the key to all marketing activities (Vrg.org, 2019). The situation that needs to be taken into consideration. It is necessary to refresh the publications, replied the questions. The marketing direction must be made mindful of the actions underway; otherwise, we are heading towards defeat.

Consumer segmentation in a vegan restaurant app service is a very critical element in determining a business campaign. The groups to which marketing is oriented are identified by this segmentation. 

⦁ What do we plan to retain new customers? 

⦁ What are the age characteristics, socioeconomic class and habits? 

An example, people of all ages with eating habits and searching for recreational venues. This citizen can be reached through strategies and deeds. Strategies and actions to draw consumers would be created according to the target demographic and available resources.

⦁ Presence in social networks of texts and pictures which display a certain number of dishes, quality of service, discounts and promotions.

⦁ Distribution of environmental leaflets, in particular in workplaces, schools, businesses;

⦁ Gastronomic fairs and exhibits participation.

⦁ Allow a tasting point in the neighborhood's strategic space.

⦁ Promotions and discounts are distributed.

The curiosity of people is attractive from a well-presented vegan restaurant app service. Strategies can be established to build on this enthusiasm and to win over existing customers.

The COVID-19 crisis seems to favor growth in plant preferences. For the week ended on March 14, sales of substitute meat (fresh) from plants were +279.8% in the U.S. as opposed to the previous year. Fresh chicken prices, by comparison, were +51.8%. We speak about raw foods, sound minds and the climate and animal welfare of people in general. This is not just bread; it is a way of life. It is important to know our customers and to speak their language. This will be the case not only because of the consistency and flavors, but also because of the importance that we attach to the battle for our brands (Poinski, 2020).

According to recent findings from the World Resource Institute (W.R.I.) Better Buying Lab, the vocabulary used to characterize foods based on plants can suppress or enhance the appetites of consumers for them. The Institute has established four languages that the food industry should avoid after two years of study and three which should be used in order to raise the attractiveness of plant foods – and their sales (Schouten, 2019).

Certainly, we did a contest analysis before we launched the APP and then we did part of the job. We would allow us to develop a consistent plan with a comprehensive study of how many APPs we will contend with. If we are the only party who sells the goods or service, we can choose who sell and price. When we choose. However, it is important to do an analysis of who added beliefs and distinctions if a lot of rivalry exists. Take a look at what we offer, what we do and what works for them.

Establish a slogan and a company picture focused on the essence of the premises. In green, pink and purple, we sing, never black and never brown. Since color is important for success in the design brand. There's a lot of impact on the first experience. Creating a strong website. It's not a room with lovely pictures (which also), but we must consider usability. We need a Web site that locates, easily access, has business colors, is decent loading speed etc. Elements where the customers are searching for. To be at the top of the search engine is important to us, and it is a task that takes a lot of work from a professional. It is important that people meet us of the leading positions in search engines and this is a work that demands a lot of commitment by a specialist. 

The technique in social media. Many people believe it means posting images into Instagram and get company social networks. The development of social media campaigns for restaurants should be achieved, the message should be tailored to its tone, the brand should be monitored, the strategy to handle the credibility of crisis should be developed. Everything makes a difference.  Specialist platform strategy 97% of consumers seek opinions

Before settling on one or more restaurants, 97% of users seek internet views (BASIS, 2019). Although the effort has to be made specifically on the premises in this situation, it is necessary for someone to oversee these critiques. This allows us to change what we don't want and to improve what does. Email marketing (BASIS, 2019) And though it email marketing seems like the last century it still functions if a database is created to deliver custom deals or emails. 

When we expect success instantly, it is a very good investment. If they are run by professionals, the development of campaigns on Google or social networks will give us a good return.

⦁ Would our plan have to change things?

⦁ Is our strategy in the right direction?

Our moto is trial and mistake. The formula also is to do new stuff before we get there. And if what we do is working, how do we know. Our main purpose is to ensure real vegan food is given to our customers. We commit to supervising all restaurants to ensure that all the amenities and practices are subject to the standards on vegan food preparation, without any interaction with them. Anything at some point of the process that could go against our convictions.



Reference list

BASIS, E. (2019). Mobile App Marketing Plan: 6 Easy Steps for 2019 | Outbrain. [online] outbrain.com. Available at: https://www.outbrain.com/blog/mobile-app-marketing-plan/.

Living, V.F. and (n.d.). Marketing a vegan brand to non-vegans | Vegan Food & Living. [online] www.veganfoodandliving.com. Available at: https://www.veganfoodandliving.com/vegan-business/marketing-a-vegan-brand-to-non-vegans/.

Poinski, M. (2020). Is coronavirus accelerating the growth of plant-based meat? [online] Food Dive. Available at: https://www.fooddive.com/news/coronavirus-plant-based-meat-growth/585433/.

Schouten, R. (2019). The dos and don’ts of marketing plant-based foods. [online] www.foodbusinessnews.net. Available at: https://www.foodbusinessnews.net/articles/13280-the-dos-and-donts-of-marketing-plant-based-foods.

Vrg.org. (2019). The Market for Vegetarian Foods. [online] Available at: https://www.vrg.org/nutshell/market.htm [Accessed 17 Nov. 2019].