Whose Fall and Whose Rise?: Lessons of Japanese MNCs for Chinese and Emerging Economy MNCs

Lessons of Japanese MNCs for Chinese and Emerging Economy MNCs

Japanese MNCs

Essay needs to be written as a as a review (such as review of a book or some other major work). It is a review of an article given. 

A Review of R Fitzgerald and H Rui, ‘Whose Fall and Whose Rise?: lessons of Japanese MNCs for Chinese and emerging economy MNCs’, Asia Pacific Business Review, 2016, vol.4.

I need to see myself as a book reviewer in major newspaper or magazine. 

Reviews usually have an opening to gain your attention and to reveal the significance of the work under review. Reviewers sometimes begin by offering an anecdote, unless, of course, they keep it for later.

You need to say something (but not too much) on the contents of the article, and then to discuss its strengths and weaknesses in terms of case material and analysis. You need to think about how to put your comments in context – in terms of trends in world economy and politics, international competitiveness, the rise of the Asia Pacific, long term or more recent history, world events, other writings on Asia Pacific business and multinationals or multinationals more generally, and so on – but, obviously you can’t cover all these aspects. 

You can keep references to a minimum, but do think about and reference those books and articles that would help you understand, contextualize or compare the article under review.

Book reviewers normally pay attention to how they can end the review, with a twist, a paradox, an insight, or an unanswered or unanswerable question.

Although you should save some space for personal reflections, for the most part be ready to justify what you say with strong informed arguments.

Some thoughts in summary:

1. How can I begin the review?
2. What is the article about? What topic or issues does it cover?
3. How important or significant is the topic?
4. What are the strengths and weaknesses of the article?
5. What is the main argument of the book? Is it convincing?
6. What is missing? What should the article have addressed?
7. How do other written works compare?
8. How do I finish?

Is your review well written? How can you make people want to read it?